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Market researches

consulenza russia

Market researches in the Russian Federation and in the CIS countries

The “market research” consists of the surveyin, gathering and processing the data and information in regard to a certain branch, product or service. Depeding on the client's needs, the research can be quantitative, if it is required a numerical assessment of volumes, trends and peculiarities of a market, or qualitative, if the information is about the consumers decision processes and their inclination to the purchase of a certain good or service; both these types of researches are an essential source of information for a company setting about to launch a new product or to enter in a new market, therefore it is the basis for the development of suitable marketing strategies and for the decisions of managers on the future investments and actions. 


From a practical point of view, the marketing researches in the Russian Federation and in the CIS countries like:

shall be such as to select the significant elements for to evaluate the prospective of a product in that market and consequently the marketing decisions and actions.


Marketing researches can be additionally divided into:

  • Exploratory: in order to obtain data on a certain problem and to serve as a basis for further focused surveys.
  • Descriptive: in order to define and describe the nature of a certain market or a market segment or the origin of a certain behaviour of a group of consumers.
  • Casual: in order to find out to predict the existing relationships between the cause and the result in the talking of an executive decisions.